Designed for businesses ready to replace guesswork with clarity.
Making data make sense over coffee, not chaos.
Making data make sense over coffee, not chaos.
Training, audits, GTM tracking fixes.
Clear guidance for digital teams using - GA4, dashboards, and experiments.
Expert Across
Expert Across
What I Offer
Tailored, practical support to make your data work.
Clearly and Confidently.
GA4 Training
GA4 1:1 Training
GA4 Group Workshop
Dashboard Interpretation Training
Analytics Coaching
GA4 Training
GA4 1:1 Training
GA4 Group Workshop
Dashboard Interpretation Training
Analytics Coaching
Audits & Setup Reviews
GA4 Mini Audit
GA4 Full Audit
GA4 Audit + Fixes
Dashboard Audits
Audits & Setup Reviews
GA4 Mini Audit
GA4 Full Audit
GA4 Audit + Fixes
Dashboard Audits
CRO & Experimentation
A/B Test Planning + Analysis
Uplift Modelling
CRO Roadmaps
CRO Dashboards
CRO & Experimentation
A/B Test Planning + Analysis
Uplift Modelling
CRO Roadmaps
CRO Dashboards
Advanced Analytics Projects
Media Mix Modelling (MMM)
Forecasting Models
Propensity to Convert Modelling
Attribution Modelling
Advanced Analytics Projects
Media Mix Modelling (MMM)
Forecasting Models
Propensity to Convert Modelling
Attribution Modelling
What Our Clients Say
Real feedback from client we have helped.
That insight has completely changed how we spend our marketing budget.
Working with Aishwarya was such a great experience.
I had a general understanding of GA4 but no clue how to actually implement it on our Webflow site.
She really took the time to listen to what we wanted to learn from our analytics instead of just tagging everything for the sake of it.
She was patient, clear, and made complex concepts easy to understand.
Her Miro board and documentation were incredible, well organized, visual, and easy to follow.
I left our sessions feeling confident and empowered. The setup she created has already helped our whole team focus on what matters most.
As a startup, traffic acquisition is everything, and now we know exactly where our most valuable, highest converting traffic comes from.
That insight has completely changed how we spend our marketing budget.
We are already planning to work with Aishwarya again to build out dashboards and take our analytics to the next level.
Drag & Fly Tours
California
What I Offer
Tailored, practical support to make your data work.
Clearly and Confidently.
Tailored, practical support to make your data work.
Clearly and Confidently.
GA4 Training
GA4 1:1 Training
GA4 Group Workshop
Dashboard Interpretation Training
Analytics Coaching
GA4 Training
GA4 1:1 Training
GA4 Group Workshop
Dashboard Interpretation Training
Analytics Coaching
Audits & Setup Reviews
GA4 Mini Audit
GA4 Full Audit
GA4 Audit + Fixes
Dashboard Audits
Audits & Setup Reviews
GA4 Mini Audit
GA4 Full Audit
GA4 Audit + Fixes
Dashboard Audits
CRO & Experimentation
A/B Test Planning + Analysis
Uplift Modelling
CRO Roadmaps
CRO Dashboards
CRO & Experimentation
A/B Test Planning + Analysis
Uplift Modelling
CRO Roadmaps
CRO Dashboards
Advanced Analytics Projects
Media Mix Modelling (MMM)
Forecasting Models
Propensity to Convert Modelling
Attribution Modelling
Advanced Analytics Projects
Media Mix Modelling (MMM)
Forecasting Models
Propensity to Convert Modelling
Attribution Modelling
Dashboard Design & Builds
GA4 Single View Dashboard
Executive Dashboard (Power BI)
Blended Data Dashboard
Custom Template Setup
Dashboard Design & Builds
GA4 Single View Dashboard
Executive Dashboard (Power BI)
Blended Data Dashboard
Custom Template Setup
What Our Clients Say
Real feedback from client we have helped.
That insight has completely changed how we spend our marketing budget.
Working with Aishwarya was such a great experience.
I had a general understanding of GA4 but no clue how to actually implement it on our Webflow site.
She really took the time to listen to what we wanted to learn from our analytics instead of just tagging everything for the sake of it.
She was patient, clear, and made complex concepts easy to understand.
Her Miro board and documentation were incredible, well organized, visual, and easy to follow.
I left our sessions feeling confident and empowered. The setup she created has already helped our whole team focus on what matters most.
As a startup, traffic acquisition is everything, and now we know exactly where our most valuable, highest converting traffic comes from.
That insight has completely changed how we spend our marketing budget.
We are already planning to work with Aishwarya again to build out dashboards and take our analytics to the next level.
Drag & Fly Tours
California
Some basics explained
A showcase of projects that embody creativity, innovation, and precision.
GA4 Training
GA4 1:1 Training
GA4 Group Workshop
Dashboard Interpretation Training
Analytics Coaching
Audits & Setup Reviews
GA4 Mini Audit
GA4 Full Audit
GA4 Audit + Fixes
Dashboard Audits
CRO & Experimentation
A/B Test Planning + Analysis
Uplift Modelling
CRO Roadmaps
CRO Dashboards
Advanced Analytics Projects
Media Mix Modelling (MMM)
Forecasting Models
Propensity to Convert Modelling
Attribution Modelling
Dashboard Design & Builds
GA4 Single View Dashboard
Executive Dashboard (Power BI)
Blended Data Dashboard
Custom Template Setup
What Our Clients Say
What Our Clients Say
Real feedback from client we have helped.
That insight has completely changed how we spend our marketing budget.
Working with Aishwarya was such a great experience.
I had a general understanding of GA4 but no clue how to actually implement it on our Webflow site.
She really took the time to listen to what we wanted to learn from our analytics instead of just tagging everything for the sake of it.
She was patient, clear, and made complex concepts easy to understand.
Her Miro board and documentation were incredible, well organized, visual, and easy to follow.
I left our sessions feeling confident and empowered. The setup she created has already helped our whole team focus on what matters most.
As a startup, traffic acquisition is everything, and now we know exactly where our most valuable, highest converting traffic comes from.
That insight has completely changed how we spend our marketing budget.
We are already planning to work with Aishwarya again to build out dashboards and take our analytics to the next level.
Drag & Fly Tours
California
Some basics explained
Some basics explained
A showcase of projects that embody creativity, innovation, and precision.
Who am I
Hi, I'm Aish
I like my data clear, clean, and caffeinated.
I'm a digital data analyst and founder of Data Coffee. With a background in analytics across financial services, retail, and digital platforms, I help teams turn complex data into confident decisions.
Over the past 6+ years, I’ve worked across banks, agencies, super funds, FMCGs and ecommerce brands - leading GA4 rollouts, optimising marketing performance, and building dashboards that stakeholders actually use.
My strength is connecting the dots between raw data and real-world action. That means:
Training teams in GA4, BigQuery, and Looker Studio
Designing dashboards that reduce reporting clutter and drive clarity
Building marketing mix models, forecasting, and propensity-to-convert models that help teams plan smarter
Supporting CRO experimentation with clean test design, segment analysis, and results interpretation
I’ve been the person who:
Migrated teams from UA to GA4
Created experimentation roadmaps that led to measurable acquisition lifts
Uncovered where spend was leaking through attribution misalignment
Translated deep funnel and behavioural analysis into better product and content decisions
Whether you need someone to clean up your data mess, train your team, or uncover insights that actually matter - I’m here for that.
At Data Coffee, the goal is simple:
Make data easy to understand and powerful to act on.
Who am I
Hi, I'm Aish
I like my data clear, clean, and caffeinated.
Hi, I'm Aish
I like my data clear, clean, and caffeinated.
I'm a digital data analyst and founder of Data Coffee. With a background in analytics across financial services, retail, and digital platforms, I help teams turn complex data into confident decisions.
Over the past 6+ years, I’ve worked across banks, agencies, super funds, FMCGs and ecommerce brands - leading GA4 rollouts, optimising marketing performance, and building dashboards that stakeholders actually use.
My strength is connecting the dots between raw data and real-world action. That means:
Training teams in GA4, BigQuery, and Looker Studio
Auditing your GA4/GTM set up and fixing issues so that your data is captured accurately.
Designing dashboards that reduce reporting confusion and drive growth
Building marketing mix models, forecasting, and propensity-to-convert models that help teams plan smarter
Supporting CRO experimentation with clean test design, segment analysis, and results interpretation
I’ve been the person who:
Migrated teams from UA to GA4
Created experimentation roadmaps that led to measurable acquisition lifts
Uncovered where spend was leaking through attribution misalignment
Translated deep funnel and behavioural analysis into better product and content decisions
Whether you need someone to clean up your data mess, train your team, or uncover insights that actually matter - I’m here for that.
At Data Coffee, the goal is simple:
Make data easy to understand and powerful to act on.
Benefits
Here are a few things I do that others really just don’t.
Here are a few things I do that others really just don’t.
Understand your needs
I understand your business first and work with you on your goals. I make sure every metric, chart, and report has a purpose and tells a story your team can act on.
Understand your needs
I understand your business first and work with you on your goals. I make sure every metric, chart, and report has a purpose and tells a story your team can act on.
Depth + Simplicity
I provide in depth analysis but make it simple. From attribution models to forecasting, I break down advanced analytics into steps your team can use right away.
Depth + Simplicity
I provide in depth analysis but make it simple. From attribution models to forecasting, I break down advanced analytics into steps your team can use right away.
Training That Is Memorable
I train your team to understand GA4, dashboards, and experiment results long after I’m gone.
Training That Is Memorable
I train your team to understand GA4, dashboards, and experiment results long after I’m gone.
Navigating Success Together
I guide you through every step.
From messy data to clear decisions
From the first audit to training and deep analysis, you’ll always know what’s happening, what’s next, and why.
Discovery
We start with a short call to understand your tools, team, and pain points.GA4, dashboards, or CRO. Then I map out a simple action plan.
Discovery
We start with a short call to understand your tools, team, and pain points.GA4, dashboards, or CRO. Then I map out a simple action plan.
Audit & Insights
I review your data setup or dashboard and highlight quick wins and deeper issues. You’ll get insights with real fixes, not vague suggestions.
Audit & Insights
I review your data setup or dashboard and highlight quick wins and deeper issues. You’ll get insights with real fixes, not vague suggestions.
Training & Delivery
You get hands-on walkthroughs, training sessions, or dashboard builds with explanations that stick. Your team learns while we improve.
Training & Delivery
You get hands-on walkthroughs, training sessions, or dashboard builds with explanations that stick. Your team learns while we improve.
Scale with Strategy
When you’re ready, we help with forecasting, attribution models, LTV, marketing mix modelling, and anything else that helps you plan smarter.
Scale with Strategy
When you’re ready, we help with forecasting, attribution models, LTV, marketing mix modelling, and anything else that helps you plan smarter.
Let’s Work Together
Ready when you are
Ready when you are
Let’s make your data work harder and smarter.
Whether you need help with GA4, dashboards, experimentation, or forecasting, I’ll help you find clarity and take action.
Let’s Work Together
Ready when you are
Let’s make your data work harder and smarter.
Whether you need help with GA4, dashboards, experimentation, or forecasting, I’ll help you find clarity and take action.